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Continuing Education - Professional Certificate Programs

Social Media Marketing

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Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
About the Instructors
Scholarships for Adult Hispanic Students

About the Certificate Program

The immense popularity of interactive media and online communities is transforming how consumers and businesses view the world. Every organization must now interact with customers through digital channels to successfully compete in this constantly evolving marketplace. Experts in social media marketing are invaluable assets to any organization.

This program demystifies social media and enables you to develop the expertise necessary for creating and implementing effective social media marketing campaigns. Upon successful completion of this program, you will have mastered social media marketing principles, applied strategies and tactics to real projects, and developed a portfolio to showcase your achievements.

Earn your certificate in one semester! Students may take individual courses without commitment to the entire program. Students who successfully complete the required and elective courses are awarded a certificate from the School of Liberal Studies & Continuing Education, reflecting 8 continuing education units (CEUs).

Note: Certificate programs must be completed within three years unless approved by the director of continuing education.


Program Objectives

Upon completion of the certificate program, participants will:

Designed For

The certificate is designed for professionals in marketing, public affairs, strategic communications, visual communications/media design and others who seek to implement social media more effectively for their respective organization. Applicable careers include:

  • Marketing Manager
  • Public Relations/ Brand Manager
  • Blogger/ Social Media Copywriter
  • Media Relations Representative
  • Community Engagement Manager
  • Social Media Strategist/ Specialist
  • Social Media Consultant
  • Public Affairs Officer

Career & Industry Outlook

According to the Bureau of Labor Statistics Occupational Outlook Handbook, demand for marketing, advertising, and promotions managers is expected to grow 12% through 2022Demand for social media skills continues to grow according to job search site For salary information related to careers in social media, please see the Social Media Jobs Salary Guide published by OnwardSearch. Prospective students are also encouraged to research salary expectations at, and Please note that salaries vary based on experience, location, and industry. Some sites may require you to create an account.

Program Prerequisites

  • A bachelor's degree or the equivalent.
  • A minimum of 1 to 3 years of professional work experience in a communications, marketing, public relations, or media role.

To qualify for the certificate, students must:

  1. submit a Form of Intent
  2. achieve a “Pass” designation in coursework from the instructors
  3. submit a Certificate Request Form after all requirements have been met
  4. submit a Professional Certificate Program Survey

Required Courses

  1. Social Media Marketing: Strategies and Tactics
  2. Social Media Marketing: Using the Tools of the Trade

Elective Courses (choose three)

  1. Twitter
  2. Facebook and Google+ (formerly Facebook)
  3. Blogging
  4. Search Engine Marketing and Optimization (formerly Search Engine Marketing)
  5. Social Media Bootcamp (added Spring 2016)

In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester.

Updated Sept. 21, 2015

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Enrollment & Registration Guide

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