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Continuing Education - Professional Certificate Programs

Social Media Marketing

social media icons image About the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
About the Instructors
Scholarships for Adult Hispanic Students


About the Certificate Program

The immense popularity of interactive media and online communities is transforming how consumers and businesses view the world. Every organization must now interact with customers through digital channels to successfully compete in this constantly evolving marketplace. Experts in social media marketing are invaluable assets to any organization.

This program demystifies social media and enables you to develop the expertise necessary for creating and implementing effective social media marketing campaigns. Upon successful completion of this program, you will have mastered social media marketing principles, applied strategies and tactics to real projects, and developed a portfolio to showcase your achievements.

Earn your certificate in one semester! Students may take individual courses without commitment to the entire program. Students who successfully complete the required and elective courses are awarded a certificate from the School of Liberal Studies & Continuing Education, reflecting 8 continuing education units (CEUs).

online courses icon Most courses in this program are either 100 percent online or hybrid. Please refer to Hybrid and Online Courses for additional information.

Note: Certificate programs must be completed within three years unless approved by the director of continuing education.

To qualify for the certificate, students must:

  1. submit a Form of Intent
  2. achieve a “Pass” designation in coursework from the instructors
  3. submit a Certificate Request Form after all requirements have been met
  4. submit a Professional Certificate Program Survey

Required Courses

  1. Social Media Marketing: Strategies and Tactics
  2. Social Media Marketing: Using the Tools of the Trade

Elective Courses (choose three)

  1. Twitter
  2. Facebook and Google+ (formerly Facebook)
  3. Blogging
  4. Search Engine Marketing and Optimization (formerly Search Engine Marketing)

Costs
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester.

online courses iconAdditional Social Media Certificate and Course Options Through Online Partners

  1. Social Media and Mobile Marketing Professional with OMCP® Certification  
  2. The Paid Search Professional with OMCP® Certification
  3. Digital Analytics and Conversion Professional with OMCP® Certification
  4. Search Marketing Professional with OMCP® Certification
  5. Mobile Web Developer
  6. Mobile and Desktop Web Developer

online courses iconSocial Media and Mobile Marketing Professional with OMCP® Certification
The Social Media and Mobile Marketing with OMCP® Certification program prepares students with the skills necessary for a career in the rapidly growing field of social media and mobile marketing. Learn more

online courses iconThe Paid Search Professional with OMCP® Certification
The Paid Search Professional with OMCP® Certification program provides students with the skills necessary for a career in the rapidly growing field of paid search. Learn more

online courses iconDigital Analytics and Conversion Professional with OMCP® Certification
The Digital Analytics and Conversion Professional with OMCP® Certification program prepares students with the skills necessary for a career in the rapidly growing field of web analytics. Learn more

online courses iconSearch Marketing Professional with OMCP® Certification
The Search Marketing Professional with OMCP® Certification program prepares students with the skills necessary for a career in the rapidly growing field of search engine optimization. Learn more

online courses iconMobile Web Developer
Learn to develop websites for mobile devices, such as Androids and iPhones. Learn more

online courses iconMobile and Desktop Web Developer
Students who successfully complete this career course will have developed a solid background in all of the latest technologies associated with web development for both desktop and mobile environments, and at the very end of the program, students will be able to build traditional and mobile websites. Learn more

Updated October 22, 2014

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